Why the Land Cruiser is Toyota’s Biggest Mistake

Why the Land Cruiser is Toyota's Biggest Mistake

About the earlier 20 several years, the Land Cruiser has been Toyota’s greatest mistake. Now let us faux we know better than the promoting crew of Toyota by having a seem at what they’ve finished completely wrong and why product sales in markets like the US have plummeted. To have an understanding of this, we need to have to go again to the 1950 and 60s.

A Quick Heritage of the Land Cruiser

In 1951, Toyota Manufactured the Toyota BJ for use by the Countrywide Police Reserve. It had 4-wheel drive and a 3.4-liter 6-cylinder gasoline engine. Though the Toyota was additional highly effective, the Law enforcement reserve selected to use the Mitsubishi Jeep Instead. This was a licensed creation model of the North American Willys Jeep. Toyota states that this occurred thanks to the Jeep’s intensive monitor file.


Given that the BJ didn’t work as a provider automobile, in 1953 it was transformed for civilian use and was offered to the community with excellent success. As the many years progressed and in the course of the increase of Japan, the BJ grew to become the BJ20, then the FJ40, FJ55, FJ60, FJ80, and ultimately, it all fell aside.

The Problem with the New Types

The 100 Series Land Cruiser completely shifted the product from currently being a truck of the people, employees, and even leisure off-roaders to a little something only a person with a hefty wallet could find the money for. Even worse, it lost most of the components that created it so very good off-road. It was large, significant, and attributes like tactic, departure, and crack-around angles ended up totally misplaced. It was now a luxury 4×4 and below is just the place Toyota went erroneous

Numerous might imagine that the above assertion is coming from a lover of off-roading who needs his reliable axles back. Not seriously, we nevertheless have a few of sound axle automobiles on the sector. The situation with the Land Cruiser turning out to be high-class is a single of social impression.

Persons who have the funds to pay for a $100,000 SUV in most conditions go for a Selection Rover, or a Mercedes, or BMW, or even a Bentley or Rolls Royce. Why? Properly, mainly because they showcase a specific impression. They have the Rolls-Royce or Vary Rover badge and that helps make them truly feel very good. These who purchase SUVs in this value vary do not want their car to say Toyota on it. It is just the way the mind functions. Extremely number of folks (me integrated) would obtain a luxurious SUV and go for the Land Cruiser. The reason its nameplate serves does not suit the industry it is marketed in.

Why the Old-College Four-Wheel-Drives Do So Well

This is why the Jeep Wrangler or the old Defender do so well. They have in no way deviated from the routes. A 2022 Jeep Wrangler continue to seems to be like the very first at any time Willys Jeep and beneath it shares a equivalent foundation. It attributes strong axles with a great deal of articulation, diff locks, and immensely amazing seems. As a result, it presents the impression people today who adore the outdoor want to share.

The same is true for the Defender. Till 2015, it was fundamentally the identical vehicle as the ones produced in the 80s but with a more refined motor and some additional comforts. Ford also did the same with the new Bronco. They modernized an outdated basic and the final results are wonderful. The media has long gone insane in excess of it and folks are obtaining it.

These manufacturers by no means tried using to sell the bare-bones do the job design to the luxury sector. Alternatively, they arrived up with distinctive autos like the Grand Wagoneer or the Vary Rover.

The Land Cruiser Requires a Finish Redesign

The existing Land Cruiser ought to have been totally redesigned and renamed into a Lexus model. Beneath it need to have ditched the sound axle to concentrate on great experience quality and luxury features for the inside. The recent Land Cruiser must be redesigned into anything closer to the 4Runner. Nevertheless, to contend with the Jeep it will will need a solid front axle, diff locks, and large tires from the factory. If not, a clever impartial suspension like the just one on the Bronco may also do the job (it won’t be as strong as the Wrangler though)

Certainly, the Land Cruiser, in marketplaces like Africa and Australia continue to sells well. However, these places also get the 70 Series variant which is a bare-bones previous-school Land Cruiser. It has sound axles, two diff locks, and the interior is as uncomplicated as it receives. This might be the most dependable car one can at this time obtain brand new. With a transform to a coil sprung rear end, updates to the inside, and some styling alterations to fit the “lifestyle” market the 70 would provide like nuts in the U.S. Immediately after all, the acceptance of activities like off-roading and overlanding is by the roof ideal now.

Final Feelings

If Toyota manages to blend its amazing make quality with the outdated-university characteristics of the early Land Cruiser like Jeep does with the Wrangler, it will be an prompt winner. Picture a modernized FJ40, but not like the FJ Cruiser. It demands to be squarer and far more able off-street. This would reignite the curiosity in the motor vehicle. But, regrettably, Toyota is way as well conservative.

The Land Cruiser is a excellent motor vehicle. We are by no usually means suggesting that it is not. They are incredibly perfectly constructed and engineered and to this day, it continues to be one particular of the most dependable autos on earth. On the other hand, the new ones have an identity crisis and this needs to be improved if Toyota wants to deliver again the model’s gross sales numbers.

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