Cure auto insurance Super Bowl commercial just raised the bar for tone deaf ads

The Cure Auto Insurance Super Bowl commercial is hands-down the worst Super Bowl ad of 2021. It’s one of those spots that will likely become instantly despised — even by people who never heard of the company before.

The premise is simple, and stupid. A woman (who doesn’t even get to have a name) brings an idiot named Tommy into her boss’s office to explain that Tommy brought her into his office and “whipped out his opinion” — except that Opinion is said in such a way that you can tell it’s supposed to be a place-holder for something you should never show your coworkers.